SEO for a blog is different than SEO for most other websites, largely because of the social elements baked into blogging technology. SEO for blogs is less about buying links or tricking inadequate search technology. SEO for blogs is more focused on giving people something to talk about and creating something worthy of attention.
The Social Nature of Blogs
- RSS and feed readers make it easy for readers to subscribe to every post you write, and be notified the moment you publish it.
- Many people who read blogs also write them, and many of them have hundreds or thousands of subscribers. If a few reputable bloggers syndicate your story it can have a cascading effect where many of their readers share your story.
- Popular blogs that solicit reader feedback may have dozens or hundreds of comments on each post, adding unique content which the page can rank for.
- Optimizing a blog is more about capturing attention and getting credit for spreading ideas than it is about optimizing page copy to match search relevancy algorithms.
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