Friday, March 12, 2010

Methods of SEO - Getting indexed

Methods of SEO - Getting indexed

The leading search engines, such as Google and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled

Monday, July 6, 2009

Shades of SEO

Shades of SEO


  1. Dark Inky Black Hat SEO: So evil he’s a typosquatter installing spyware. Plain illegal, too.
  2. Charcoal Hat SEO: Optimizes really unrelated pages for all kinds of queries, but within the bounds of legality.
  3. Dark Gray Hat SEO: This SEO is e.g. a splogger stealing content from other sites. (What, that’s better than charcoal?)
  4. Slate Gray Hat SEO: An SEO creating link farms and such.
  5. Gray Hat SEO: An SEO who actually reads the search engine’s webmaster guidelines, but then tries as much “evil” as she can get away with.
  6. Light Gray Hat SEO: This SEO creates original content (lots of it), but the content is still only aimed at search engines.
  7. Off-White Hat SEO: This guy not only ensures the site is indexable – he’ll also make sure to get lots of backlinks from friends.
  8. White Hat SEO: This person puts up the content that people are actually searching for, and prepares the site to make it very accessible. White Hat SEOs only optimize those of their pages they deem worthy to be ranking top in search engines.
  9. Luminescent Pearly White Hat SEO: Not only does this SEO do everything the White Hat SEO does, the LPW Hat SEO also makes sure pages will not show up for irrelevant queries.

8 Things That Makes SEO Work

Understanding your business goals is what makes us different. It is very necessary to improve the website quality to be a successful leader in the market. Spending time on improving the quality and PR of the website is always worth, instead of listening to some smart geek and using the unethical methods means to expand the websites short-term popularity.

SEO Tips

To make SEO work you need a complete approach focusing few important things. Lets checkout the 8 things that makes SEO work.

  • Your Keyword Selection, Prioritize your keywords
  • Registration of your domain, Domain name including a keyword, Keyword in filename, Website Address Length
  • Proper Placement of Keywords in title tag, Meta Description tag, Meta Keyword tag, Keywords in Content H1, H2 and H3, Keyword Font Styles
  • Linking Tactics – Avoid the use of unethical methods
  1. Internal Links – Keyword in links to internal site pages, valid internal links, Efficient linking
  2. External / Outgoing Links – Quality Links, Inspecting your Links, Title and Description, Limit number of links on a page
  3. Incoming Links (backlinks) – Quality of Referrer, Trend of link popularity, Anchor Text, Age of Link, Number of Outgoing Links on Referrer Page, Position of Link, Trusted Websites, JavaScript/Flash Links
  • On-Page Factors – Home Page: Over optimization penalty (OOP), Getting Reported, File Size, Freshness of Pages, Frequency of Updates, Website Age, Dynamic Pages, Texts inside Images, Excess JavaScript, Inline Frames and Frames, Hidden links / texts, Cloaking, Duplicate content, Understandable Content
  • Off-Page Factors – Traffic Buying, Link Schemes, Minimum one backlink, Buying Links, Server IP Address, Links from bad websites, your web server Reliability and Uptime
  • User Activity – Search Engine Traffic, Click through Rate (CTR), Time spent on page, Managing Bookmarks, Leaving the Website
  • Gathering Links, Collecting Links, Unique Content, Articles, Press Release, Forums, Blogs, Sponsoring Directories, Link Exchange and much more

Saturday, July 4, 2009

SEO and Your Website Design


SEO and Your Website

Design


There are many elements that go into SEO. Keyword implementation comes to mind along with quality inbound links. One of the most essential components of all is your actual website. When preparing to embark on an SEO mission, the first thing you need to ensure is that your site has a user-friendly feel. This basically means that your pages are navigable, links visible and set up correctly. It also helps if your site is built with complete, intriguing, quality content. If the navigation of your site is sloppy with misspelled words and improper grammar, your SEO efforts will likely be less than effective.

When designing your site with SEO in mind, it is important to provide usability for your visitors and accessibility for the search engines. A proper design will ensure that visitors can get around with ease and do not run into pages that take too long to load. You should also know that Flash and errors in HTML code could possibly prevent from search engine robots from properly crawling and indexing your site. A good site structure is one that caters to both your visitors and the search engines. As a website owner, achieving a site optimized for the search engines could be a challenge, especially if you lack design skills. When this is the case, you may need to rely on third-party professionals.

Expertise is Key

Because these elements are so important, several companies have emerged to offer their services. Some even employ both SEO experts and web designers, allowing you to kill two birds with one stones by having someone make sure your site is optimized, and another to ensure that its easy to navigate and use. The key is to do your research and take a little time evaluating different firms. The best company is one that responds to your inquiries in a timely manner with satisfactory answers. Rather than making claims about how fast or where they can ensure your rankings, they are honest and confident that their expertise will deliver results. In short, you want a reputable firm that has proven the ability to create designs that meet W3C compliance and posses an understanding of the latest web trends as they relate to SEO.

No Guarantees

Even when turning to a professional web designer, one should never automatically assume that shelling out cash will guarantee you a top spot on Google. The internet has opened up numerous opportunities and because of this, the web is a very competitive arena. Chances are, there are thousands of entrepreneurs who share your ambition for succeeding online. They could even be targeting the same market as yourself. You can spend a pretty penny on web design but without optimized content and a good marketing strategy, your beautiful website will get buried in Cyberspace.

Expectations will constantly be higher as the web continues to evolve. Your visitors expect more feature-rich content while search engines increasingly prefer fast loading sites. For this reason, the proper coding and effective optimization of your site are crucial. If you don’t get it right the first time, you could find yourself paying even more to get the right design.

Monday, June 29, 2009

SEO Considerations for Web Hosting

SEO Considerations for Web Hosting

Choosing a web hosting solution that aids in your SEO efforts can be a challenging. In order to make an informed decision, you need take various factors into consideration, including features, technical support and price among other vital aspects. This article will provide some golden tips that will give you the best possible change of succeeding with your SEO campaign.

Company Background - In the web hosting industry, track record is everything. For this reason, it is important that you find out how long prospective hosts have been in the business. This is critical because new companies enter the market all the time but many of them fold within the first year. These flight-by-night hosts leave you out of your money and a website. Experience varies but you at least want to sign up with a company that has been around for a couple of years.

Services and Features - Apart from SEO tactics, you need to make yourself familiar with some of the technologies involved in the web hosting arena. For example, you need to have an idea of how much disk space and bandwidth your website will require to support files and traffic. You also might want to check out the email options for keeping in touch with your clients as well the provided tools designed to help you boost search engine rankings. Hosting providers are increasingly offering features such as keyword optimizers, web stat utilities, Google Webmaster tools, unique IP addresses and others that make it easier to optimize your website and maintain rankings.

Support Considerations - Whether SEO is involved or not, support is one of the most vital aspects of any hosting solution. This is one point that simply can’t be stressed enough as the host forms that crutch you need to even run an optimized site. The hosting provider’s support staff should be there whenever you need help whether it is a week day, week night or rare hour over the weekend. Finding this quality in a web host isn’t as easy as it sounds because support on the market ranges from outstanding to virtually non-existent. You could be doing everything right but without quality support, your SEO efforts are likely to prove futile.

Cost Factor - The last consideration on our list relates to price because let’s face it, no one ever wants to overpay for anything. You definitely want to keep your eyes on the price, especially when looking into a company that advertises their service as “SEO web hosting.” They could be doing so because a special set of search engine optimization tools are included in the package, or simply trying to bank off a fast growing niche market. If you don’t mind paying a little extra to boost your rankings, just make sure you are getting value for every dollar you invest.

Conclusion

There are several web hosts out there but few have your best interests in mind when it comes to SEO. This is why it is so vital to do your homework. Without a reliable hosting solution, you can optimize all you want and still won’t even sniff the pages of Google.

Tuesday, June 23, 2009

How To Back Up a Blogger Blog

How To Back Up a Blogger Blog

If you have a blog hosted on Blog*Spot and you've upgraded to the new version, there's an easy way to backup your blog.

This page lists the latest N posts from the blog:
http://blogname.blogspot.com/search?max-results=N
Instead of N, type the number of posts. If your blog has less than 1000 posts, you can save this page:
http://blogname.blogspot.com/search?max-results=1000

To download all the photos uploaded to your blog, DownThemAll comes to the rescue. The Firefox extension lets you download all the files with a certain extension from the current page, so it's a good way to download all the images from the previous listing.


There's also a way to get all the posts in an XML feed. This is a better format if you intend to import it in a database.
http://blogname.blogspot.com/feeds/posts/default?max-results=1000

The number of posts can be easily obtained from the dashboard.



You can also backup the comments:
http://blogname.blogspot.com/feeds/comments/default?max-results=1000

How To Back Up a Blogger Blog

Sunday, June 21, 2009

A Blog Seo Strategy: Maximize The Long Tail

I've come across a blog search engine optimization (SEO) strategy that is a nice way to help maximize long tail traffic to a blog. This may have already been written on before, and I don’t think it’s a secret. But, it is a simple way to optimize what you’re already doing for cumulative results.

This works best assuming your blog already has a bit of trust in Google and your articles are getting at least somewhere on page one.

Here’s what to do:

1) Write your articles as you normally would.

2) Optimize for search with something like the All-In-One SEO pack.

3) When it comes time to title your articles, cross reference what you plan to title the post with Google’s keyword tool. Use the tool to find a phrase to incorporate into your headline that actually has some search traffic to it.

Now, the trick is, don’t pick something that is insanely popular. You won’t realistically get to page one for something with 40,000 queries a month. Pick something with less than 1,000 approximate average monthly search volume and it probably won’t be a term too hot on anyone else’s radar. Smaller here is better, anything slightly higher than ‘not enough data’ will suffice.

4) Make sure your title contains the phrase, use the phrase as a page tag, and throw it in text/description for good measure. Don’t let your writing suffer, and don’t force the phrase anywhere. You should never write blog entries purely for search engine optimization anyway, that isn’t the point of keeping a blog.

5) Publish your post. That’s it – you thought there would be more?

This might not work for every post, but you should be able to find a way to do this successfully for many of them. This is a nice, easy strategy to integrate into your blogging work-flow if you would like more traffic from Google.

Of course, the long tail should catch up with you eventually and bring you decent traffic for everything you’re doing if you publish enough, but if you can appear on page one for things that have even a small amount of traffic monthly it is a nice strategy to bring recurring, fresh visitors to your site.

You don’t even have to be the first result to capture traffic. Here’s an example from this blog – my article on beautiful web design, and using that phrase as the search string.

Use the keyword tool to find a phrase to incorporate into your title…even if you your phrase doesn’t show up in the tool, Google will help you by suggesting similar phrases:

You can below see I’m #7, which is hardly at the top — but there is still a great enough amount of traffic for this term it equals sustained visitors monthly.

Being #7 still brought me 32 unique visits from Google for August. It would have been much more if I was higher up. And, it’s on track to bring me about the same amount this month.


This doesn’t look like alot of visitors does it? It’s not – but that’s the whole point. Imagine you had 100 articles each that were generating around 30 visitors from Google a month. That traffic would scale nicely. What if you had 1,000? Even better. The numbers get higher as you get closer to the top too, but don’t even worry about being number one, you’ll still get some traffic.

It’s long tail, just as keywords that bring you 1-2 visitors per month are, only it is a little bit closer to the head of the graph. The interaction is not as high here, as you’ll notice with the ~2 minute and 49 second average interaction time. But, you’ll win the really specific keywords and phrases that generate deep interaction I talked about in the long tail of search post just by blogging as you normally would.

Granted, most of the traffic to this article has been generated by social media. I published that article on July 30, and clearly it has received more than 32 views:

But, Google will never be a huge traffic driver for you for one article all at once unless you’re at the front for a big term. Google might, however, bring me that many visitors over a longer period to that article.

It’s smart to diversify your traffic streams between various social media sites and blogs in the short term and search engines in the long term because then you are never too reliant on one source for traffic. If someone changes the rules on you, you should be okay if your traffic streams are diversified.

Converting the traffic to subscribers
Adding an email subscription and RSS subscription to the bottom of each post, as Daniel at Daily Blog Tips suggests, is a smart way to potentially convert search engine traffic to subscribers.

That traffic might not notice your subscription chicklets at the top or on the sidebars, as they are looking for something ultra-specific and want to dive right into your content. Daniel’s numbers in that article shows that this is effective at converting, certainly something you should incorporate (I have recently done it here).

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