Shades of SEO

Shades of SEO

1. Dark Inky Black Hat SEO: So evil he’s a typosquatter installing spyware. Plain illegal, too.
2. Charcoal Hat SEO: Optimizes really unrelated pages for all kinds of queries, but within the bounds of legality.
3. Dark Gray Hat SEO: This SEO is e.g. a splogger stealing content from other sites. (What, that’s better than charcoal?)
4. Slate Gray Hat SEO: An SEO creating link farms and such.
5. Gray Hat SEO: An SEO who actually reads the search engine’s webmaster guidelines, but then tries as much “evil” as she can get away with.
6. Light Gray Hat SEO: This SEO creates original content (lots of it), but the content is still only aimed at search engines.
7. Off-White Hat SEO: This guy not only ensures the site is indexable – he’ll also make sure to get lots of backlinks from friends.
8. White Hat SEO: This person puts up the content that people are actually searching for, and prepares the site to make it very accessible. White Hat SEOs only optimize those of their pages they deem worthy to be ranking top in search engines.
9. Luminescent Pearly White Hat SEO: Not only does this SEO do everything the White Hat SEO does, the LPW Hat SEO also makes sure pages will not show up for irrelevant queries.

8 Things That Makes SEO Work

Understanding your business goals is what makes us different. It is very necessary to improve the website quality to be a successful leader in the market. Spending time on improving the quality and PR of the website is always worth, instead of listening to some smart geek and using the unethical methods means to expand the websites short-term popularity.

To make SEO work you need a complete approach focusing few important things. Lets checkout the 8 things that makes SEO work.

• Your Keyword Selection, Prioritize your keywords
• Registration of your domain, Domain name including a keyword, Keyword in filename, Website Address Length
• Proper Placement of Keywords in title tag, Meta Description tag, Meta Keyword tag, Keywords in Content H1, H2 and H3, Keyword Font Styles
• Linking Tactics – Avoid the use of unethical methods

1. Internal Links – Keyword in links to internal site pages, valid internal links, Efficient linking
2. External / Outgoing Links – Quality Links, Inspecting your Links, Title and Description, Limit number of links on a page
3. Incoming Links (backlinks) – Quality of Referrer, Trend of link popularity, Anchor Text, Age of Link, Number of Outgoing Links on Referrer Page, Position of Link, Trusted Websites, JavaScript/Flash Links

• On-Page Factors – Home Page: Over optimization penalty (OOP), Getting Reported, File Size, Freshness of Pages, Frequency of Updates, Website Age, Dynamic Pages, Texts inside Images, Excess JavaScript, Inline Frames and Frames, Hidden links / texts, Cloaking, Duplicate content, Understandable Content
• Off-Page Factors – Traffic Buying, Link Schemes, Minimum one backlink, Buying Links, Server IP Address, Links from bad websites, your web server Reliability and Uptime
• User Activity – Search Engine Traffic, Click through Rate (CTR), Time spent on page, Managing Bookmarks, Leaving the Website
• Gathering Links, Collecting Links, Unique Content, Articles, Press Release, Forums, Blogs, Sponsoring Directories, Link Exchange and much more